Your Legal Costs is proud to share its refreshed brand identity and updated website – a considered evolution that reflects how we work today, the pace at which we support clients, and the clarity we bring to legal costs.
At the centre of the refresh is our new tagline, which captures what clients experience when they work with us:
Swift Actions. Results that Resonate. Clients First.
This line has shaped the direction of the visual identity, the tone of voice, and how we communicate what sets Your Legal Costs apart as a trusted partner for law firms and legal professionals.
A thoughtful evolution of the YLC Brand
Rather than reinventing the brand, the project focused on refinement. Clients value our speed, experience and practical, solutions-driven approach – and the evolved identity now reflects these characteristics with greater consistency and warmth.
Updates include a softer and more modern expression of the YLC red, subtle refinements to the logo, a refreshed typographic approach, and the introduction of a new brand device for use across digital and print. These changes create a clearer, more approachable expression of who we are, while preserving the confident presence the brand is known for.
Throughout the process, we returned to the qualities clients associate with us: expertise under pressure, clarity in communication, and a team that genuinely puts clients first. Those attributes shaped every decision.
A website built for clarity and accessibility
The new Your Legal Costs website has been redesigned to make it easier for clients to navigate our services, understand our specialist capabilities, and access insights from our team. With a clearer structure, improved usability and a tone that mirrors how we work day-to-day, the site better reflects the experience clients have when instructing us.
It also provides a stronger platform for our growing content, including legal costs insights, service updates and developments across the sector.
Jeni Furlong, Group Head of Operations, commented: “This refresh expresses the truth of who we are. Clients come to us because they want fast, clear, capable support – and because they know we’re fully invested in their success.
“The new brand strikes the right balance of pace and professionalism, strength and approachability. We’re delighted with the result and the clarity it brings.”
Looking ahead
We’re pleased to share this next step in the evolution of the Your Legal Costs brand. The refreshed identity and website bring together clarity, confidence and accessibility – qualities that reflect our continued commitment to delivering legal costs services that help clients move forward quickly and with certainty.
We’d love to hear your thoughts as you explore the updated site.